Design On The Fly was formed in 1994 as a creative alliance between Bob Gautieri and Kelly Shelly. Prior to their partnership, Bob had an extensive career at two major networks, serving as one of the creative heads at both ABC and NBC On-Air Promotion, where he worked in both primetime and daytime. Kelly was one of the lead designers at the acclaimed design house Pittard/Sullivan, and also headed the design team at Capital Cities/ABC in O&O On-Air Promotion.
Since that time they’ve been responsible for the innovation of influential on-air looks for numerous award shows that have become the paradigm for many iconic franchises including The Academy Awards, The Emmy Awards and The American Music Awards. Their creative output is marked by a consistent focus on timely and innovative trending in an ever evolving industry…taking the concepts and styles from a promotional standpoint, and being the first to create that genre for award show packaging.
DOTF’s body of work also includes the design and production of memorable main titles, graphics and promotional campaigns for a wide cross section of broadcast entities that include ESPN, Showtime, CBS, NBC, ABC Daytime, ABC Family, REELZ Channel, Disney, YouTube Network, Animal Planet, SoapNet, Fox and countless award shows, series, and specials.